Directed by Aniverse Client: Jose Cuervo Agency: Ultra SuperNew

Kaft Colors Project is a series of narratives about the characters of colors with stories, 3d videos and sound designs created especially for each color in our palette. . The fifth member of the KAFT Colors family, SULPHUR. . “Despite having enough energy to stop the world from spinning, delightfully busy with insignificant things.” https://www.kaft.com/kaft-colors/sulphur Credit: Brand: Kaft Campaign Direction & Design: Kaft Video Direction & Design: Mert Erçin & Taha Celal Yıldırım Sound Design: Tuğrul Gültepe

From inside to outside, from small to large, from matter to meaning. Our new design series have the nature of connecting with each other. Just like the scattered pieces of a long story. 21 different characters in 7 series are nearly here. Our journey is about to begin. www.kaft.com

FLAYE is the first t-shirt series from Kaft in 2022. It is the common story of 3 different characters that paint their dreams onto the sky. We started telling our stories in abstract and 3D worlds in recent years. This year, we took it a step further and decided to prepare 7 movies, each connected, and started this journey with FLAYE. #1 In the Sky www.kaft.com Credit: Brand: Kaft Campaign Direction & Design: Kaft Video Direction & Design: Mert Erçin & Taha Celal Yıldırım Sound Design: Tuğrul Gültepe

Each color we use throughout our design journey has a different nature and character. After TAR and BRICK, our next focus in our KAFT Colors project is Jungle. “The jungle doesn’t care who you are, how much you earn in a year, or what you daydream about in your spare time.” Take a look at designs touched by the color Jungle. https://www.kaft.com/kaft-colors/jungle Credit: Brand: Kaft Campaign Direction & Design: Kaft Video Direction & Design: Mert Erçin & Taha Celal Yıldırım Sound Design: Tuğrul Gültepe

We are ready to share our deep relationship with colors through KAFT Colors project. We found a way to tell which tone we chose for which reasons and how it felt. We had a good start with TAR. Now it’s time for BRICK. We want to hear its story. The character of the color: “The mute and deaf eavesdropper of time, the one that witnessed all ages at once. Lively, ancient and uninhibited as if it had never been worn out.” Take a look at all the designs that come into life with the color BRICK. https://www.kaft.com/kaft-colors/brick Credit: Brand: Kaft Campaign Direction & Design: Kaft Video Direction & Design: Mert Erçin & Taha Celal Yıldırım Sound Design: Tuğrul Gültepe

Colors in KAFT universe are like limited energy and sometimes the expression itself. After years, designs and ideas, every color have a name, idea and a unique character of its own. We will expand on this with our new project KAFT Colors. We are starting with TAR. The character of the color: “Neither dark as thought nor hidden as hoped. Vast like shadows, all night long communicating without even speaking. Silent, like noises after others are asleep.” https://www.kaft.com/kaft-colors/tar Credit Brand: Kaft Campaign Direction & Design: Kaft Video Direction & Design: Mert Erçin & Taha Celal Yıldırım Sound Design: Tuğrul Gültepe

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The second t-shirt series of Kaft released in 2021: Karavana. 3 different t-shirt designs based on the idea of "Mistakes". Furkan “Nuka” Birgün, whose designs were previously included in our collection, this time focused on how things can sometimes go wrong and cause us to miss the target, and created a pretty good illustration series. Credit: Brand: Kaft Video Direction & Design: Orion Studio

Client: Esper Project Managers: Colin Campbell, Anthony Pellino Animation Studio: Aniverse Director: Ahmet Iltas Sound Design / Mix :ThawAudio